Global Target is Cleveland’s connection to international business opportunities. They help local companies expand into foreign markets in a meaningful and competitive way. The Global Target program and curriculum is now expanding into Universities across the nation. Our task was to develop a brand that would not only resemble the existing Cleveland State brand, but also give Global Target a life of its own. We developed a brand book to teach the Universities that will be using the curriculum how to integrate the brand and their Universities typeface’s into the materials and presentations.