Global Target at Cleveland State University

With several university's across the country implementing the Global Target curriculum, the new brand and standards guide has positioned their program to grow.

Global Target is Cleveland’s connection to international business opportunities.  They help local companies expand into foreign markets in a meaningful and competitive way.  The Global Target program and curriculum is now expanding into Universities across the nation.  Our task was to develop a brand that would not only resemble the existing Cleveland State brand, but also give Global Target a life of its own.  We developed a brand book to teach the Universities that will be using the curriculum how to integrate the brand and their Universities typeface’s into the materials and presentations.

 

WHAT WE DID

Brand Development
Graphic Design
Copywriting

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