Gross Schechter Day School is committed to academic excellence in Cleveland, Ohio. Wanting to expand their reach and communicate their message, Hey Now! Media was approached to create a video that could be used in their admissions efforts. The goal was to showcase the depth and breadth of their education. We held multiple shooting days, conducted interviews and helped launch the video through their online platforms.
This video was created for social networks and viral promotion. We wanted to create something that was short, sweet, and gave both a nostalgic feel for kindergarten while also appealing to young kids. The goal was to give enough information to spark interest and get parents to come in for a tour. In the first week it was released, the video had over 600 views, and had been shared over 30 times on Facebook.