Our overall goal for the Kaplan's re-brand was to build brand awareness, differentiate them from their competitors, and create a targeted one of a kind experience that builds long-term customer retention. Some of our strategies to achieve these goals were:
• Reintroduce the throwback Kaplan’s logo with a modern twist.
• Highlight the story and history and use it to enhance the brand.
• Emphasize a warm, welcoming, personable, family vibe while interacting with any touch point associated with the brand.
• Creating an environment where customers fall in love with the furniture and truly can see themselves in it.
Social Media Strategy