The College Fund at Case Western Reserve University

Following the launch of the new brand, The College of Arts and Sciences saw significant RESULTS and exceed their fundraising goal by raising over $1 Million Dollars.

The College of Arts and Sciences at Case Western Reserve University wanted to bring their annual fund to the next level. Recognizing the missed target demographics in regards to people that give, The College of Arts and Sciences wanted to brand their annual fund. We created a brand that made giving fun, was cool and hip but still had the traditional feel their older demographic loves. We re-positioned them to target a new, younger demographic and created a social media strategy to reach the demographic.

 

WHAT WE DID

Brand Development
Graphic Design
Copywriting

Social Media Strategy
Marketing Consulting

Developing a brand for their scholarship fund allowed Case Western Reserve University's College of Arts and Sciences to reach new donors and communicate their message clearly.

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