The College of Arts and Sciences at Case Western Reserve University wanted to bring their annual fund to the next level. Recognizing the missed target demographics in regards to people that give, The College of Arts and Sciences wanted to brand their annual fund. We created a brand that made giving fun, was cool and hip but still had the traditional feel their older demographic loves. We re-positioned them to target a new, younger demographic and created a social media strategy to reach the demographic.
Social Media Strategy