Branding for Growth™
The Branding for Growth™ Program Positions Companies as Thought Leaders in Their Industry.
We achieve these results for clients by learning about their ideal customer, diagnosing their problems, and then helping them solve those problems online.
Our program continually puts helpful resources in front of your potential customers so that when they are trying to solve their problems and start researching online, they realize you can help them. These resources are linked together to help the audience find more useful information that they may be looking for.
Over time, search engines learn that you have the most helpful resources online and start to steer large volumes of organic search traffic to your site based on your ability to answer all of the audience’s questions.
Our Project Development Process Involves:
Step 1: First We Listen
Step 2: Then We Research
We do our own research to learn even more about your business. We interview stakeholders and customers, conduct surveys, dive into analytics and research online to learn the landscape of your industry and business.
Step 3: Next We Strategize
Step 4: And Then We Execute
We bring your marketing game plan to life. Our experts are on-hand ready to become your digital marketing team!
Step 2: Then We Research
We do our own research to learn even more about your business. We interview stakeholders and customers, conduct surveys, dive into analytics and research online to learn the landscape of your industry and business.
Step 4: And Then We Execute
We bring your marketing game plan to life. Our experts are on-hand ready to become your digital marketing team!
Our First Consultation Is Free!
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Brand Accelerator Program™
Every Branding for Growth™ project starts with our Brand Accelerator Program™.
During our Brand Accelerator Program™ we dive into the value you provide as a company, who your best-fit customer is and what challenges they face. We define the buyer personas and profiles that your company best serves, along with strategic campaign initiatives to reach this audience.
We define the buyer personas and profiles that your company best serves, along with strategic campaign initiatives to reach this audience. A major focus of our Brand Accelerator Program™ is crafting the best marketing plan possible to achieve your business goals.
It is during this stage that we will sometimes recommend a visual identity package to refresh the logo, colors and design. Depending on the status of the website we determine if a new site is require and we also evaluate your sales process through the same lens to determine the balance of sales and marketing initiatives to help your business grow.
We also complete technical set up during our Brand Accelerator Program™ so that our team is ready to get started immediately should your company decide to move forward with one of our Branding for Growth™ packages.
Our Brand Accelerator Program™ Includes:
Visual Identity
Sales Enablement
For sales teams looking to improve efficiencies and processes, Sales Enablement is our process to define your sales pipeline and align it with industry best practices and tools to close sales at a higher velocity.
Website
Your new website will be built as a tool to provide value to your audience and help you convert at a higher rate online. It will also be the platform that enables you to achieve your goal of becoming well-known in your industry by housing all of the valuable content that gets created as part of the Branding for Growth™ program.
Campaigns
For sales teams looking to improve efficiencies and processes, Sales Enablement is our process to define your sales pipeline and align it with industry best practices and tools to close sales at a higher velocity.
