Originally known as the Undergraduate Scholarships of Case Western Reserve University, Fund Forward is the ground breaking undergraduate scholarship campaign that creates meaningful relationships, mentoring, and student success, by pairing a donor with a student to provide part or all of their tuition. Wanting to target a new demographic we were tasked with developing a brand and brand name that would resonate with new donors. We came up with “Fund Forward” and campaigned around the slogan “There’s a Future With Your Name On It.” We developed their brand strategy, full identity and collateral to roll out their 2015-2016 fundraising campaign.