Good Nature is all about life, living, being alive and generating energy from that give-and-take relationship with nature. We drew inspiration from the wellness and organic food industries. Based on research, organic food and personal health are the gateways to an organic lawn. We wanted this brand to be familiar and easily transition into their organic or semi-organic lifestyle. For this brand we crafted a brand strategy, including positioning and messaging, delivered a full brand identity system and developed a new package of streamlined collateral for the brand and marketing campaigns.