Content creation and copywriting can be included in our website packages. We will discuss your specific requirements during our initial consultation.
Creating a new website involves leveraging various types of copy that not only accurately represent your brand but also effectively engage your visitors and encourage them to take desired actions. Here are some types of copy you’ll typically need for a new website:
Headline Copy: This is often the first thing a visitor sees when they land on your site. It should be compelling, clear, and quickly communicate what your site is about.
Subheadings: These help to break up the content and make it easily scannable. They should be concise, informative, and relevant.
Body Copy: This includes the main content of your website, such as product or service descriptions, about us page, and blog articles. It should be engaging, informative, and tailored to your target audience’s interests and needs.
Call to Action (CTA) Copy: These are prompts that encourage visitors to take a specific action, like ‘Buy Now’, ‘Sign Up’, ‘Get a Free Quote’, etc. They should be persuasive and create a sense of urgency.
Meta Descriptions and SEO Keywords: Meta descriptions are what appear in search engine results, they should succinctly summarize the content of each page. SEO keywords are crucial for ensuring your website is found by the right audience through search engines.
Product Descriptions: For e-commerce websites, each product should have a clear, persuasive description that highlights its features and benefits.
Testimonials and Reviews: While these are typically quotes from customers, you’ll need to introduce and contextualize them. This type of social proof can greatly influence a visitor’s decision to purchase or engage.
FAQs: These are important for addressing common questions or concerns visitors might have. They should be written in a clear, straightforward manner.
Contact Information: This isn’t just your address and phone number, but also potentially a blurb inviting visitors to reach out, or explaining when and why they might want to do so.
Microcopy: These are the small bits of text that guide users through the interface, like error messages, form instructions, button labels, etc. It might seem minor, but well-written microcopy improves usability and user experience significantly.
All of this copy should be written in a consistent tone of voice that matches your brand identity. Also, it’s important to keep SEO best practices in mind when writing your website copy to improve your website’s visibility in search engine results. Finally, remember that clarity should be the priority in all website copy. You want to make sure that all visitors can easily understand what you’re communicating.