Let’s face it, the COVID-19 pandemic has been very hard on small businesses. However, this is not the time to slow down on gaining new leads and revenue streams. Many businesses have found creative ways to survive and thrive during these tough times. If we’ve learned one thing, it’s that now is the perfect opportunity to focus on transformation and reposition your strategy.
One common way companies have been working to generate new leads and revenue streams online is by utilizing Paid Advertising. Paid ads are a quick win, but also a long term strategy. They are one of the only marketing tools that allow users to pay to reach a specific audience on different platforms.
Depending on where your customer is – Facebook, LinkedIn, Instagram, Google, Youtube, and more – marketers are able to pay to put a message and creative piece of content in front of a specific targeted audience. There is an immense amount of data points to hone in on, and when done properly you can align your products and offerings with people who actually need them and are looking for what you offer.
Paid advertising is great for any company, especially those with a small organic following. They allow you to advertise to potential customers beyond your current followers, so you can break beyond your perceived reach, and target specific people who have similar interests to your product or service. The more money you put into your ad, the bigger audience you can reach – the sky’s the limit!
Paid Ads are also EXTREMELY helpful for businesses because they are trackable to the detail. With this detail, yo can get a handle on your conversion metrics and track return on investment (ROI). Better understanding specifically how much money you are spending to drive each person to your page and what that audience is doing on your page can help you make strategic business decisions in myriad ways. Knowing what pages people are spending the most time on can give you insights into what information they find valuable. You can create more of that information, make sure you have CTA’s on the pages that are performing the best and increase your likelihood of generating leads and sales.
Looking to brush up even more on your Paid Ad knowledge? Check out our blog “What’s the Difference Between an Organic Post and a Paid Ad”. Here you can learn the importance of paid reach and how your company could reach thousands of potential customers.
Want to learn more about how businesses are transforming online during COVID-19 to generate new leads and revenue streams online?
Download our newest webinar “Top 3 Ways for a Small Business to Pivot and Thrive Online” using the link below and also keep up to date with the rest of the additions to our webinar series!