Lately we have been helping a lot of companies transition to shorter, more descriptive company names. As we start digging into the companies and what they do we have found a few companies that have confusing names.
While crafting their brand strategy transitioning their company name is sometimes our starting point. As you will find in the below article, having a name that tells people exactly what you do, without any confusion could make or break your brand and ultimately your company. Interestingly enough, a lot of the key elements our company looks for in a good name are reflecting in the article. Transitioning to a new name or creating one from scratch can be a daunting process; however calling on professionals for help can make it a rejuvenating process and breathe fresh life into your business and sales.
Excuse Me… Whats Your Name?
Related Post
The 3 Most Important Lead Generation Metrics
May 9, 2026 No Comments
So you’ve embarked on a campaign designed to generate more leads for your business. Is it going well? Great! How do you know? Even if
INSIDE THE BRAND: 56 KITCHEN
April 18, 2026 No Comments
Jump inside the minds of our clients Jay Leitson and Izzy Schachner as we break down our latest branding project. With decades of restaurant experience
