Wanting to engage alumni based in Silicon Valley at some of the nations top technology companies, CWRU reached out to Hey Now! Media to develop a brand for an alumni group beta test. The plan was to launch the pilot test and see if there was any interest. Hey Now! Media created a brand strategy, clear message and brand identity that would appeal to the alumni based in Silicon Valley. We also created their event invitation and a few collateral pieces to help support their marketing efforts. The first event was a huge success and the beta test turned into a full-fledged alumni group.