Our overall strategy for Baby Munch was to create a brand that is bold, edgy and bursting with personality. We wanted the brand to create a sense of approachability, by educating and empowering the consumer. The brand message focuses on why the bold flavors, complex combinations and igniting food curiosity in the baby will have positive, lasting effects on their eating habits.
We branded Baby Munch to be a trendy, exciting brand for trendy and passionate mothers. Our branding speaks directly to this other and rally's around the “baby food doesn’t have to be boring” concept. Confident colors and strong font choices paired with the bold flavors create an exciting and memorable buying experience that drives repeat purchases.