ChefWell is the retail facing brand of B.I. Foods.  B.I. Foods is one of the leading wholesale manufacturers of processed meats.  With the infrastructure, R&D, and years of experience already in place, they approached Hey Now! to develop a new name, build out a full brand with identity and packaging, and execute a product launch campaign for their new retail offerings. 

 

WHAT WE DID

Brand Strategy
Messaging
Positioning
Identity Design

Graphic Design
Copywriting
Packaging Design
Slogan and Tag-Lines

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