This logo was created for John Wilson, an architect based out of Cleveland, OH. The identity system we created for Johnew Architecture. We were inspired by the color blue and Helvetica. The color blue has a calm and pleasant personality, which describes the head architect and founder John Wilson’s personality perfectly. Helvetica has had a close relationship with the design community since it’s birth. The bold letters express the design and construction techniques practiced by this firm. Harmony between the design and construction process is very important to the head architect. Having an excellent understanding of construction brings the design process full circle. This relationship between construction and design is represented in the blue “o”.