Shaka Fitness is the year-round paddle board fitness experience that gets you fit and keeps you engaged. Our task was to develop a brand and website that helped our client introduce her new company to the market. Our overall goal for the brand was to create movement, action and energy. We developed a brand that is fun, playful and a bit edgy. We placed a focus on appealing to people who are into fitness and looking for a fun and cool way to experience a great workout.