For almost 5 years, hey now! has ran the ongoing marketing efforts for Everight Position. During this time we have implemented content marketing, digital ads, a newsletter and an overall partnership that has enabled Everight to leverage an outsourced marketing department to execute their marketing needs.

Recently, we decided the brand and website needed a refresh. Based on the growth and scaling up of the company, the new goals and objectives and the overall state of the industry, we felt now (2024) was the time!

We started with looking at elements we would retain to ensure the brand equity didn't take a hit. We focused on the current Everight color, and re-made everything else.

We provided a fresh modern font, industrial application photography, and put a major emphasis on a mark that could be used in any application. The mark we chose represents the connectivity the sensors provide. The movement, the automation and the connection of many parts and pieces into one cohesive system. The mark not only is symbolic, but also has such a unique shape, that we have found endless uses of the lines, shapes and feel of this icon.