10 Ways to Handle Burnout

One of my favorite sayings a colleague of mine says is “you need to work on your business, not in your business.” As a business owner, especially a start-up it is easy getting caught up trying to do too much.…

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Posted: January 16, 2026
Tags: branding, burn-out, business development, business owner, start-up, tips
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The 6 C’s of Effective Brand Strategy

Lately I have been doing a lot of research to see what my colleagues are saying about the same topics I discuss day in and day out with my clients. One thing Hey Now! prides itself on, is bringing affordable,…

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Posted: January 15, 2026
Tags: brand strategy, branding, colors, content, design, marketing
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Branding Your Start-Up: How Soon Is Now?

It is never too soon to start developing your brand and brand strategy. The myth about branding being for major corporations has proven to be false. If a company wants to stand out from their competition, their brand strategy is…

Start-ups have nothing to do with originality

by Matt DeFaveri Your temperature-regulating beer stein with LED indicator just exploded on the scene. Beer Advocate, Craft Beer and other major beer outlets have hyped the living crap out of your start-up for months. Craft beer fanatics camped out…

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Posted: January 4, 2026
Tags: Beer Advocate, branding, craft beer, Forbes, innovation, marketing, media matters, originality, silicon valley, start ups
Comments: 0

No one wakes up looking this good

by Matt DeFaveri I am not a handsome guy in the morning. My hair already has the consistency of a wire brush, but it reaches its peak of taming impossibility right around 6:00 a.m. Because my facial hair grows inhumanly…

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Posted: August 18, 2025
Tags: brand crush, branding, Google, graphic design, logo, marketing, OffBook, PBS, youtube
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The war for attention

by Matt DeFaveri My text cursor flashed impatiently in the Google search bar. I was initially thankful none of my friends were around, until I remembered that tidbit didn’t really matter since I definitely wasn’t searching for “cheap Bieber tickets…

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Posted: June 10, 2026
Tags: branding, digital, Google, iPhone, justin bieber, marketing, media, smart phone
Comments: 1