Dear Expert:
I noticed that when we post an event on social media after a couple days it goes to the bottom of the page — will posting more frequently help it show up more? Sincerely, #PostingProblems Read More
Category Archives: Copywriting
Every idea has an origin. On this “Throwback Thursday” we’d like to recognize the source of the title to our Hey Now! brand. In the early 1990’s, “Hey Now” was the infamous catchphrase of Hank Kingsley, Larry Sanders’ sidekick on the TV sitcom The Larry Sanders Show. Read More
Don’t be afraid to continue to improve your logo, especially as your business changes and grows, so to should your logo and branding. One way to do this is to think about the color. Take a look at the metamorphosis Starbucks went through as their business changed. Read More
We know what you’re thinking “I already have a logo, why worry about fonts?” New York-based designer James Puckett had a great explanation when discussing the issue on Typophile.com: Read More
Good copywriting isn’t an accident. It’s your company’s voice and to be successful it should be consistent across all platforms. Just like a logo gives a customer a taste and branded feel of who you are, the copywriting plays a major role in reinforcing your brand and helping to shape your company identity. Read More
Here is a fun game from BuzzFeed.com about fonts. A font does a lot more than display words on a page. A font can often evoke a very specific look and feel. Ultimately the fonts you choose will help deliver your message literally and figuratively. Read More
Enjoy this fun quiz from our copywriters to you! Copywriters love stringing words together and crafting meaning through language. Read More
