Here is a cool article about a company that is scientifically measuring how people love brands compared to the way they love people and what generates the reaction. It all comes back to story telling.

Think About Your Favorite Brand from Hey Now! Media on Vimeo.

Good copywriting isn’t an accident. It’s your company’s voice and to be successful it should be consistent across all platforms. Just like a logo gives a customer a taste and branded feel of who you are, the copywriting plays a major role in reinforcing your brand and helping to shape your company identity.

Here is a fun game from BuzzFeed.com about fonts. A font does a lot more than display words on a page. A font can often evoke a very specific look and feel. Ultimately the fonts you choose will help deliver your message literally and figuratively.