Inside the Brand: Shaker Square

February 28, 2026
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by Matt DeFaveri I can’t help but question Shaker Square’s tagline, “night and day,” if only for its ambiguity. Is it meant as a remark on the area’s stark transformation from a low-trafficked neighborhood to cozy, low cost suburban living? Does it imply plentiful activities await eager visitors, no matter the hour? Could it imply petty […]

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Inside the Brand: University Circle

February 28, 2026
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by Matt DeFaveri I’m loath to admit I once spent the better part of half an hour in University Circle walking up and down the small strip of shops tucked away behind the corner of Euclid Ave. and 115th, searching in vain for a UPS Store I was beginning to think never existed. Just as I […]

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What is YOUtility?

February 18, 2026
Andria Kaplan
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There is a new way of reaching customers in today’s world and it is probably not what you’re thinking. Have you ever had a problem and sought out the answer through Siri, Google, or YouTube? I’m sure if you’re reading this, you may be nodding your head. We live in a world where memorizing […]

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Sharpen Your Personal Brand

February 5, 2026
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Branding makes perfect sense for businesses. Cultivate this look and feel, cater to your target market to get them to see you as a thought leader and invest/buy whatever it is you are selling. But the days of this only being about your business, as if it were a separate entity from you the business […]

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Virtual Spotlight: Andria Kaplan

February 5, 2026
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10 Things You Didn’t Know About Hey Now! Media Digital Strategist: Andria Kaplan What is one of your favorite quotes: “Be attached to nothing. Open to everything.” -Anonymous What chore do you absolutely hate doing: Is washing your hair considered a chore? I don’t like doing it because it takes forever. What has been your proudest […]

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