Look out, Heinz, Hunts, and Del Monte, there is a new ketchup in town and it’s poised to take the industry by storm! Sir Kensington’s produces high quality, artisan condiments. However, it’s not the product alone that is causing such a splash in condiment land. Sir Kensington’s is an expert brander, crafting a clear identity […]

By Matt DeFaveri Barley, water, hops and yeast. There are few, if any, combinations of four things I love more than the wonderfully inspired concoctions the above ingredients produce. I speak, of course, about beer. Since moving to Cleveland five years ago, Great Lakes Brewing Company has quenched my thirst with palate-wrecking IPAs, robust, chocolaty […]

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By Matt Defaveri In the first entry of our “Inside the Brand” series, we look at Cleveland Rocks New Year’s Eve, an annual NYE celebration that drew more than 10,000 guests and 1,000 VIPs in its second year.

The world of big time brands saw some major attention last year. I deem 2014 the year of the re-brand. From Pizza Hut to Southwest Airlines it seems many industry leaders got a recent face lift! Along with the visual identity changes we can see, there are some more subtle but equally as impactful strategy and messaging […]

They’ve been behind many of our best websites coding away, and we are so excited to highlight them! Starting as Hey Now! freelancers, The team officially known as Vexter Creative, Carlo Abueg and Paul Gamuza, are now on board as our official “web guys”. So what does this mean? For Hey Now!, it means we […]