Lately we have been helping a lot of companies transition to shorter, more descriptive company names. As we start digging into the companies and what they do we have found a few companies that have confusing names.

Enjoy this fun quiz from our copywriters to you! Copywriters love stringing words together and crafting meaning through language.

One of my favorite sayings a colleague of mine says is “you need to work on your business, not in your business.” As a business owner, especially a start-up it is easy getting caught up trying to do too much.

Lately I have been doing a lot of research to see what my colleagues are saying about the same topics I discuss day in and day out with my clients. One thing Hey Now! prides itself on, is bringing affordable, agency quality work to small businesses (who have small business budgets).

It is never too soon to start developing your brand and brand strategy. The myth about branding being for major corporations has proven to be false. If a company wants to stand out from their competition, their brand strategy is what will do it for them.

As a business owner you want to develop a marketing campaign that captures your audiences attention. Marketing Campaigns have three dynamic parts, print, verbal and digital. The message for each of these parts need to communicate the same idea. As technology evolves, so will the methods in which we communicate.

Sometimes its very difficult to stay creative while being bogged down with the day-to-day hustle and bustle of running our lives. Recently I found a really cool graphic animation video that highlights 29 Ways to Stay Creative! 29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

Your temperature-regulating beer stein with LED indicator just exploded on the scene.