Your brand’s voice is the tone, personality, and manner in which you communicate on all fronts with your customers, stakeholders, and internally too!

Don’t be afraid to continue to improve your logo, especially as your business changes and grows, so to should your logo and branding. One way to do this is to think about the color. Take a look at the metamorphosis Starbucks went through as their business changed.

We know what you’re thinking “I already have a logo, why worry about fonts?” New York-based designer James Puckett had a great explanation when discussing the issue on Typophile.com:

Let’s pause for a second before we get too far into this piece and appreciate this article’s headline. Pallette-able? That’s comedy gold.

The good folks over at AdWeek compiled some great examples of companies and individuals railing against generic brands.

Video may have killed the radio star, but it likely won’t kill your business - so long as you exercise proper video etiquette. Everyone’s better served with a few million YouTube views under their belt. Still, resistance and misuse remain two of the biggest factors that prevent businesses from launching successful video campaigns.