Look out, Heinz, Hunts, and Del Monte, there is a new ketchup in town and it’s poised to take the industry by storm! Sir Kensington’s produces high quality, artisan condiments. However, it’s not the product alone that is causing such a splash in condiment land. Sir Kensington’s is an expert brander, crafting a clear identity […]

The world of big time brands saw some major attention last year. I deem 2014 the year of the re-brand. From Pizza Hut to Southwest Airlines it seems many industry leaders got a recent face lift! Along with the visual identity changes we can see, there are some more subtle but equally as impactful strategy and messaging […]