Do me a favor: the next time someone in your organization brings up “going digital,” please avoid flashing a somber face, ripping your glasses off your face in dramatic fashion and exclaiming, “My god.” (adjust example as needed for those with 20/20 vision)

This is a trade show environment designed by Pentagram for Mercury’s booth at the 2012 Retail Solutions Providers Association (RSPA) RetailNOW convention in Las Vegas.